John Elkington, Cannibals With Forks: The Triple. Bottom Line of 21st Century Business. Capstone,. Oxford, , pp. ISBN X. “Is it progress if . Cannibals with Forks has 59 ratings and 8 reviews. Cambridge Cannibals with Forks: The Triple Bottom Line of 21st Century Business John Elkington. Cannibals with Forks. Introduction. Author; Summary of the Elkington focuses on: Emerging forms of capitalism -John Elkington. Part I: Sustaining Capitalism.

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Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three inter–linked goals of economic prosperity,environmental protection and social equity, issues which are already at the top of the corporate agenda.

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Page 1 of 1 Start over Page 1 of 1. The Wih Model Navigator: The Designing for Growth Field Book: Financial Intelligence for Cannigals The Triple Bottom Line: I’d like to read this book on Kindle Don’t have a Kindle?

Share your thoughts with other customers. Write a customer review. Showing of 6 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again cannnibals. This is the book that introduced the world to the “triple bottom line”. It is essential reading for anyone seeking to build a resilient business at a time when company profits, environmental concerns and social justice need to find new balance and visibility on the corporate dashboard.

This book sets in motion the 21st century style corporation that JIm Crammer now discusses as the Costco and Chipotle that make a larger contribution to their customers than just their bottom lines. You can expect a complete perspective from the head of an organisation fogks SustainAbility on sustainability. That is what you get. John Elkington makes a useful classification of Non Governmental Organisations. The polarisers don’t want to have anything to do with business.

Business is in principle bad and should be watched and harassed.

Cannibals with Forks: The Triple Bottom Line of 21st Century Business by John Elkington

The integrators try to add two additional dimensions to business, elkingtton and social responsibility. Discriminators differentiate between good and bad businesses and the non-discriminators do not. This book is for the discriminating integrators. John Elkington believes that it is possible and necessary to get all businesses to act responsibly concerning profit and social and environmental issues- the triple bottom line.


The elkigton provides an excellent historical perspective of why businesses are moving on from the Friedman doctrine stating that the only social responsibility of a business is to make a profit. A business that wants to move in the sustainability direction can use the book to find out where it is on the path to full sustainability. The book also makes many practical suggestions on how to move forwards. The book is equally useful for NGOs, and public policy makers.

Long term sustainability has become a topical issue not just for politicians, but also for executives. For the executive, the key lies in the question: Values work in the present and the future.

Cannibals with Forks: The Triple Bottom Line of 21st Century Business

They set the framework for consistent decision making, yet remain with an organisation long after its physical assets have depreciated. Values also link the organisation to the society in which it operates and to its social agenda, namely the creation of wealth, the protection of the environment, and the support for social equity. It is in the context of the social agenda that John Elkington asks us whether capitalism is sustainable, and whether it has made progress over the last hundred years.

Lenin measured progress as two steps forward, and one step back, and even that is steeped in the paradigm of central planning.

Free enterprise progresses by many steps in many different directions. Yet the record shows that de-central systems make progress, less systematically, but perhaps more surely than johj ones.

However, the random nature of such progress generates many deceptive examples, where the same instance may be used to support contradictory theories.

Thus, The Body Shop and Shell become symbols of corporate responsibility, but also corporate duplicity, while Nike and Intel become examples of corporate greed but also corporate responsiveness. Unplanned progress appears as a subtle, difficult to navigate, terrain.

Yet the pitfalls are great. We live in wwith world, where renewable resources such as trees are “mined rather than harvested”. We find children on the one side of the planet working as slaves to produce fashion items for consumers on the other side. Furthermore the public, iohn more aware of social and environmental issues, mobilise suddenly and to dramatic effect as ABB, Intel, Monsanto, Shell, Nike, and Texaco and many others testify.

To johnn us navigate, Elkington introduces his triple bottom cannibwls, which comprises of social, economic, and environmental measures. He looks at the forkks for regulation, but also for regulatory frameworks “which operate, as far as possible, through market processes and are intrinsically pro-competition”. The triple bottom line becomes his yardstick for corporate values.


When people start talking of values, said Mark Twain once, it is time to count the silver. Since the early sixties environmentalists have told us that “things will go very well and then suddenly collapse”.

Yet this proved indistinguishable from the prediction that “things will go very well, and then even better”. The predictions of our demise have proved to be greatly exaggerated. Do not expect from this book practical guidelines to become “sustainable” as some reviewers seemed to have expected. This book explains in detail what sustainability involves, three majors wuth Each field has been for long separated from each other and the new trend for sustainability is to make them working together.

There are no answers in this book.

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This book does not aith to offer solutions but just to show us that this so-called revolution has already started, based on existing facts and where these changes are gorks places. Elkington has created an awesome nuts and bolts description of where we have been, where we are, and where we are going. It adds in a lot of detail, bringing to light many cases and ideas about specific problems.

It is a slow read but well worth the time. See all 6 reviews.

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