Essentials of Marketing [Franc Brassington ] on *FREE* shipping on qualifying offers. Brassington and Pettitt’s Essentials of Marketing is the. ESSENTIALS OF MARKETING. Frances Brassington and Stephen Pettitt. At last! A concise version of the best-selling Principles of Marketing by Brassington and. : Essentials of Marketing (): Frances Brassington, Stephen, Dr. Pettitt: Books.
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Essentials of Marketing by Frances Brassington. Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing.
The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompa Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab.
Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice.
Essentials of Marketing by Frances Brassington
It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.
Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Published September 1st by Pearson first published August 27th To see what your friends thought of this book, please sign up.
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Essentials of Marketing
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